Ahead of October’s annual MassKara Festival of Bacolod City, San Miguel Brewery Inc. (SMB) has unveiled the San Miguel Pale Pilsen Limited-Edition MassKara Fiesta Can, paying tribute to the vibrant celebration, culture, and resilience of the “City of Smiles.”
The new commemorative packaging features design elements inspired by Bacolod’s iconic smiling masks, symbolizing the optimism, community pride, and unity of the Negrense spirit.
San Miguel Pale Pilsen, the company’s flagship brand, aims to highlight its long-standing role as a central part of Filipino gatherings and local heritage.
Starting this September, the limited-edition cans will be available exclusively in selected retail stores across Bacolod City and neighboring municipalities at an average retail price (ARP) of ₱55 per can.
San Miguel Pale Pilsen invites festivalgoers and collectors to join the festivities under the banner campaign “Kasama sa Saya ng MassKara!” Further details, promotions, and festival updates are available on the official San Miguel Pale Pilsen Facebook page.*
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