36th NTF Arima night sales increase by 350% – ANP

Singer Kuh Ledesma and actor Monsour del Rosario (2nd and 5th from left) with members of the Association of Negros Producers at the Negros Trade Fair Wednesday, September 21.*

The 36th Negros Trade Fair (NTF) had an unprecedented 350 percent increase in sales during its Arima Night at the Glorietta 2 of the Ayala Center in Makati City on Tuesday, September 20.

Gross sales during the Arima Night hit P9.08 million or a 350 percent increase compared to 2019, Sybel Nobleza, Association of Negros Producers (ANP) external affairs manager, said on Wednesday, September 21.

She said one trader in the gifts, decors and housewares section had sales of P4.7 million on Tuesday night.

The NTF has returned to the Glorietta after a two-year hiatus caused by the COVID-19 pandemic and will run until Sunday, September 25.

Ronnie Baldonado photo

Nobleza said the P9 million sales on Tuesday night was even before their booths officially opened to the public on Wednesday morning.

She said they anticipated a 10 percent increase in sales but with the large crowds arriving they may exceed their expectations.

The booths selling Negros delicacies underestimated the demand and some had already run out of supply for day one, Nobleza said.

They are being encouraged to replenish their goods to last until the end of the NTF on Sunday, she said.
Among the celebrities seen at the NTF Wednesday were singer Kuh Ledesma and actor Monsour del Rosario who are both Negrenses.*

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