German footwear brand Birkenstock opened its second retail concept store in the country at SM City Bacolod Thursday, November 18.
The iconic brand, which has established itself as a global icon for more than two centuries, is expected to give Bacolodnons and Negrenses a new brand of footwear style that is both comfortable and trendy.
Carlo Cecilio, Philgear International Inc.’s brand manager, said they are optimistic that Birkenstock will be a “hometown favorite.”
He said they are looking forward to bringing more collections to the brand that are more innovative and seasonal.
He added that the Philippines is one of the countries in Southeast Asia where they have focused their distribution, stressing that there is an emerging market in the country, which loves fashion and comfort in their everyday lives.
Birkenstock launched its first retail concept store at the Megaworld Lucky Chinatown Mall in Manila in June this year.
Cecilio said that they are happy about opening its first retail store in the country.
Birkenstock is a family-owned business that was established in Germany in 1774. Its brand was known for its environment-friendly materials such as cork, leather, and jute.*