The Bacolod Yuhum Foundation said there was no intention to “shutout” the media from the launching of the MassKara Festival 2023 logo, official soundtrack and activities at Stonehill Suites in Bacolod City on Wednesday night, August 24.
There is a scheduled press presentation solely for media partners this weekend, a statement from Yuhum Foundation spokesperson Mate Espina said on Thursday, August 24, in response to reports on the non inclusion of the mainstream media and the presence of a vlogger at the affair.
“We regret the miscommunication on this matter as we have scheduled separately an event for our media friends to allow us more time for discussions and Q and A,” Espina said.
The recent launch and sponsor’s night was intended for the Bacolod City Council and corporate sponsors as a matter of courtesy, she added.
“This is to provide the Council a sneak preview of what will be in store during the festival, present sponsorship rates to our corporate partners and allow the organizers time to tweak schedules if needed, before the final schedule of activities, venues, logo and song will be shared to the public through the press presentation,” Espina said.
“We value media as our partners, particularly in promoting our MassKara Festival,” she said.*