Victorias taps creative firm for city’s tourism branding

Victorias Mayor Javier Miguel Benitez (left) at the tourism branding meeting.*Victorias PIO photo

The Victorias City Tourism Development and Promotions Office is collaborating with the Keep Filming Production Company and various stakeholders to create the city’s official tourism branding.

Victorias Mayor Javier Miguel Benitez led the focused group discussion together with City Tourism and Promotions Officer Marian Rica Calseña and project partners on Monday, February 12.

Benitez shared his insights and ideas for potential tourism branding for the city, the Victorias Public Information Office reported.

Representatives from different accommodation facilities, farm tourism sites, and restaurants within Victorias also joined the morning session while the tour guides and tour operators from Negros Occidental attended the afternoon session.

All stakeholders, tour guides and tour operators collectively shared and assessed insights and data on what could possibly be established as the city’s identity in terms of tourism.

Keep Filming is a creative production company based in Manila that created the tourism branding of other Local Government Units such Camiguin, Quezon, and Ilocos Norte.

They visited the Gawahon Eco Park prior to the meeting. *

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