McDonald’s Philippines has introduced MyMcDonald’s Rewards, the country’s first fully digital loyalty program for a quick-service restaurant (QSR), now available on the McDonald’s App.
The new program allows customers to earn points on every order, which can then be redeemed for free McDonald’s favorites and exclusive perk, a press release from the firm said,.
For every ₱10 spent, customers will earn 1 point.
To get started, simply sign up on the McDonald’s App and scan the Rewards QR code at any counter, Drive-Thru, or Self-Order Kiosk before ordering, the press release said.
Points can be exchanged for popular menu items like the Big Mac, fries, and Chicken McDo. The launch is being celebrated with long-time fan Heart Evangelista, who is helping to promote the new platform.
“MyMcDonald’s Rewards was built for our fans,” said Ada Almendras-Lazaro, Chief Marketing Officer of McDonald’s Philippines. “It’s our way of saying thank you for making McDonald’s part of your everyday moments.”*
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