First Lady Liza Araneta-Marcos was among the first visitors to the Negros Occidental booth at the IFEX Philippines 2026 at the World Trade Center in Metro Manila that opened on Thursday, May 21.
IFEX Philippines 2026 runs until Saturday.
The provincial showcase is a collaborative push by the provincial government and the Department of Trade and Industry (DTI)-Negros Occidental to catapult local micro, small, and medium enterprises (MSMEs), heritage craftsmanship, and iconic flavors into the national spotlight, the provincial government announced.
Organizers said that public engagement at the three-day expo directly impacts grassroots development, noting that every visit, purchase, and show of support helps uplift MSMEs and strengthens local communities across Negros Occidental.*
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