
Globe President and CEO Carl Cruz believes artificial intelligence is more than just a powerful tool, it demands a shift in how leaders think and organizations operate.
At the Amazon Web Services (AWS) Cloud Day Philippines 2025, Cruz joined fellow executives in a high-level panel on navigating the GenAI revolution, where he emphasized that AI isn’t simply about automating tasks or cutting costs. “Generative AI has moved us past automation and into a new age of augmented intelligence,” he said. “It’s no longer about doing things faster; it’s about unlocking creativity and creating relevance at scale.” Cruz shared how Globe is embedding AI across its operations to drive efficiency, elevate customer experience, and enable innovation at every level. The company’s Net Promoter Score of 49, which is well above the industry benchmark, reflects its success in delivering hyper-personalized services through intelligen...









